Business canvas generator

Why would you be interested in a creation of your business canvas? Our free business canvas generator is one of the undervalued tools on our website. This tool is free to use and you are welcome to make as many copies or run as many scenarios as you want.

If you have never done it before – you would want to spend a couple of minutes reading about it. If you did make one in the past then there is nothing new for you- answer all questions and get your own business canvas for your business.

What is a business model canvas generator?

It is an online based engine (on the base of Sales Funnel questionnaire).This is a practical application of our questionnaire – in this case, we simply adopted the technology and replicated this useful business tool into free business canvas generator.

Your business model canvas of your business gives you a business plan- it can be your current situation or how your business will look like in a couple of years. Think about it as an interview with an MBA professional consultant who asks questions for a few minutes and at the end provides you with a fully prepared business plan…all on one page.

The actual business tool was created by Alexander Osterwalder and Clickstosales only had to write a bit of code to convert it into an online questionnaire.

Business canvas generator can help you to create a map of your business and/or even a plan for your business plan. See it from this perspective – how many times you heard people complain about a need to create a business plan and often that discussion includes something like “I do not even know where to start…” With business canvas generator there is no such a thing – you can create business plans even on the “go”.

Business canvas generator creates a business canvas. Business canvas is a single page document which includes nine blocks:

What is business canvas generator

For our example, we discuss business canvas for an insurance brokerage.

  1. Key Partners:

Insurance products manufacturing companies. All the companies the brokerage buys products from. Landlord if the brokerage leases the office, banks if the brokerage has loans and so on.

  1. Key activities:

Clients acquisition and client servicing.

  1. Key Resources:

All those resources the brokerage must have in order to generate value for clients. Resources are considered to be assets for the brokerage, which are needed in order to sustain and support the business. These resources could be human capital, financial capital, physical like computers and desks and intellectual “know-how”.

  1. Value Propositions:

The collection of insurance products the brokerage offers to clients. It can also be additional services like premium financing or special products which help the brokerage to position itself in a different way to compare to competitors. In addition to it “The value propositions” maybe: Quantitative – price or Qualitative – overall customer journey and outcome.

  1. Customer Relationship

Think about: onboarding- how you communicate with your customers? Look at it from your customer’s point of view. What about follow ups? How often do you communicate with your clients? We recommend that you implement a communication plan- something like:

Each client annually receives:

6 Emails

2 hard letters

1 phone call

Keep in mind that if you still email to your customers your “Newsletter”- you might want to run a survey to find out how many of your clients actually read it. You might want to “ditch” the “newsletter” (it is not 2005 anymore) and publish your “newsletter” on your blog.

  1. Customer Segments:

In order for you to have a successful insurance brokerage, you as the business owner have to decide on customer segment. In the past, it was quite common for insurance professionals to say things like “I serve every business” or “Mom’s & Dad’s” .

If you still “live” in 1960ties you are welcome to think like that for all of us who have already progressed from 4Ps – please think of it in the following way: Your brokerage can have as many segments as you want or better to say you are capable of providing service to. You can segment your future customers or think how you can address your current customers based on their needs or even better wants. Keep in mind usually “wants” easier to sell and typically they make more profit for your business.

The other way of segmenting your clientele is to think about their attributes. Many business owners find it useful to create avatars for each segment, example “Bob the builder”.

“Bob the builder” is a perfect example of a male, in his late 30ties, a business owner; he has the following needs…. and has the following assets:

The second example can be Brendan Lawyer – a professional can be a lawyer as the surname suggests but can be an architect or other highly paid specialist. His needs are: blah, blah, blah and his assets are: blah, blah, blah…

You can segment in the following way:

Wide Mass Market: It is not really specific segmentation for a brokerage, yet you can segment like that if you have a very common product – think a car insurance or house insurance.

Niche Market – this is my favorite and this is the one realistically should make you money. This type of customer segmentation is based on specialized needs and characteristics of its clients- we have discussed it above.

  1. Channels

As an insurance brokerage, how do you deliver your products to the clients? How do you promote your offerings? Sooner the Internet became as most preferable sooner you are going to pocket higher return on your investment.

  1. Cost Structure:

This segment of your business canvas describes the most important monetary significances while operating under different business models:


Cost-Driven – This is a business model which focuses on minimizing all costs. As we all know it is really hard to sustain this type of model and sooner or later you would have to branch out into different options, again this is from an insurance brokerage owner point of view.

Value-Driven –this business model focuses on creating value for their customers. In insurance industry – selling high-cost insurance products with many benefits and features to a small segment of clients.

  1. Revenue Streams:

The way a brokerage makes its revenue from each clients segment. Brokerage Fees is as we all know Revenue generated from an intermediate service between insurance product manufacturers to a client. Typically a brokerage has at least two types of revenue:

  • Brokerage fee
  • Premium financing


Huh, it was a big one, right? We are sure once you read something like this by the time you finished to read about business canvas generator you feel “accomplishment” yet there is something we at Clickstosale want you to help us with:

  • Share this article
  • Please let us know how business canvas generator helps you in your business
  • What else would you like us to build for you? A tool which uses the same idea as business canvas generator? Please do not hold it closer to your chest – share your view.

Business canvas model

We will send you the business canvas as a pdf file (A3 size) after you answer all questions.